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small studio, fuzzy edges

We make brands people want to squeeze.

Identity, packaging and playful websites for small shops. We cut felt by hand, then build it properly.

Hand-felted wool shapes: a red ball with a needle, a yellow star, a teal cube and a cream ring

Most of our clients sell something you can hold. We start with the thing itself, a jar, a box, a sweater, and design outwards from there until the shelf, the bag and the website all feel like the same warm idea.

Lately on the table

  1. Felt & FableIdentity and packaging for a toy shop2026
  2. Cocoa ClubWebsite for a kids' baking class2025
  3. Tilly TomatoLabels, tins and a very round logo2025